You can enter by one of three doors to a registered trademark. Here's a guide to understanding the ways you can file for a trademark. Also, understand how the application is reviewed based upon trademark…
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brand protection
A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons to protect brand names with a…
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The Madrid Protocol is designed to reduce complexities of obtaining international trademark registrations. At first blush, Madrid Protocol may seem the smart way to go. However, experience has shown that’s not always true.…
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Foreign trademark owners that distribute goods or services into the U.S. can file to obtain a US trademark registration. Here's a guide to the ways to file and the pitfalls along the way.…
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Trademark owners selling in the global market need to understand the basics of international trademark registration. A rampant increase in the sale of counterfeit goods from China on Alibaba and now on Amazon is but…
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Trademark consent to use agreements are routinely used by trademark attorneys in proceedings to register trademarks before the U.S. Trademark Office. Such agreements are also called also called coexistence agreements, or live and let live…
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Genericide is a process whereby a brand name or trademark is transformed through popular usage into a common noun. Aspirin, zipper, escalator, thermos . . .…
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Trademark registration can be obtained for the appearance of a product or service. New brands should not forget to protect trade dress…
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Should you seek a trademark registration for a hashtag, and what does it take to successfully register? Here’s what you need to know to successfully register a #hashtag as a federal trademark.…
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How does one secure a trademark for artist names, or names of music groups for musical recordings or videos? The general rule is that neither an author’s name nor a group or individual’s cannot be…
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