Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands…

Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands…
CH: Jonathan, the personal brand transcends what we actually do for a living. JF: It should yes, absolutely. CH: And it really relates to a quality of some sort. It could be…
CH: We were also talking earlier about Tim O’Brien and he authored the book “The Power of Personal Branding”: I understand you studied with Tim at one point? JF: I did,…
CH: Jonathan, what is it about building a service brand that is more difficult than dealing with a consumer brand? JF: With consumer brands, all of us can immediately see the…
The “right of publicity” is a legal doctrine used to prevent unauthorized use of a person’s name, image, or likeness for commercial purposes. There are two major reasons to register an…