Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands…
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CH: Jonathan, the personal brand transcends what we actually do for a living. JF: It should yes, absolutely. CH: And it really relates to a quality of some sort. It could be…
CH: We were also talking earlier about Tim O’Brien and he authored the book “The Power of Personal Branding”: I understand you studied with Tim at one point? JF: I did,…
CH: Jonathan, what is it about building a service brand that is more difficult than dealing with a consumer brand? JF: With consumer brands, all of us can immediately see the…
The “right of publicity” is a legal doctrine used to prevent unauthorized use of a person’s name, image, or likeness for commercial purposes. There are two major reasons to register an…